The Good Search is a recruiting approach based on the premise that in order to attract the best executive and technology leadership, one must be counted among the best companies for which to work. By "best", we mean more evolved companies that, in addition to being successful economically, are committed to giving back and to making the world a better place.
One great place to start is greentech. As our planet's oil supplies deminish and gasoline prices skyrocket, as global warming becomes a hot topic and atmospheric CO2 hits an all time high; as global tensions over limited resources flare into violence and war . . .we're going to need to get green, ASAP.
In fact the July 17 issue of Newsweek reports that we already are going verdant. Environmentalism is on the upswing. Membership in the Sierra Club is up by about a third in four years. Also, polls show the number of Americans worried "a great deal" or "a fair amount" about the environment has increased from 62 to 77 perent over the past two years. And that was before Al Gore released his global warming film "An Inconvenient Truth".
Addressing these problems will take great leadership from entrepreneurs who want to build profitable ventures and do good at the same time. And delivering critical talent is what the best recruitment practices focus on. As New York Times columnist Thomas Friedman pointed out: "GREEN is the new red white and blue."
