How to recruit a luminary: create a Google Adwords campaign.

A brilliant technique that an advertising executive used to land a job at Young & Rubicam also can be used by recruiters to land star talent.

If you suspect a luminary executive that you'd like to recruit might Google himself to see what's being written about him, then simply set up a Google Adwords advertisement that displays a message whenever that executive's name is entered as a search term. It could be the beginning of a beautiful friendship.